Outsourcing can be effective if you need specialized expertise in a specific area or project. If you need long-term commitment and want to keep full control in your own hands, recruiting may be a better option.
So is it worth building your own marketing team, or should you outsource marketing to a freelancer or a marketing agency? In this blog, we compare these two options so that you can save time and money.
The first step is to find out the needs and goals of your company in terms of marketing. What would you like to achieve with marketing? Do you need to grow your brand, increase sales, or would you like to gain more online visibility? Clearly defined goals will help you find the solution that best suits your needs.
Review your budget and time resources. When hiring your own marketer, in addition to salary, you need to take into account insurance, working space and other personnel costs. By outsourcing, you can save on your initial investment and free up resources for other areas of the business.
Think about how broad the marketing expertise you need must be. If your company's marketing needs are diverse and require specialized expertise, outsourcing can provide access to an extensive network of experts. If, on the other hand, you need ongoin and in-depth expertise in your company's brand, hiring your own marketer may be a more sensible option.
If your situation is uncertain or if you are not able to estimate the number of jobs available, an office partner can already help you by simply mapping out your needs. Also, consider the flexibility of projects and schedules. Outsourcing can help you get professionals quickly for a variety of projects without a lengthy recruitment process. On the other hand, your own marketer can be more readily available for day-to-day collaboration and as part of a team.
If you decide to outsource marketing, carefully study the various options. Compare marketing agencies and freelancers based on their specialist knowledge, experience and references.
Before making a decision, you should also carefully discuss the pricing and terms of the contract. Is there an hourly rate or a fixed price? Do you have to commit to long contracts? What is the notice period? Can I change my contact person or worker if necessary? How are complaints handled? Can the price increase in the middle of the contract period? These are all important issues that should be boldly raised in a negotiation situation.
The market situation around the world is unpredictable, and you may not be able to decide how much you want to invest in marketing. If you are not a marketing expert and would rather focus on other things, you should definitely outsource your marketing.
Especially in uncertain times, it is worth choosing a flexible partner with whom you can quickly conclude your cooperation if necessary. Wannado Marketing's services are designed specifically for changing needs and situations where fast moves are required from the partner. We do not have a minimum number of hours, fixed monthly expenses or notice periods. Contact us and request a quote—our marketing services are designed to meet diverse needs!
.svg)
