When considering marketing resourcing, an important decision needs to be made: do you hire an in-house marketing professional, or do you outsource the work to a marketing agency? Both options have their advantages, but in this blog we'll look specifically at the benefits of a marketing agency. We've listed 5 reasons why choosing a marketing agency is worth it!
Marketing agencies are often made up of diverse teams of experts in different areas of marketing. When you choose a marketing agency, you get access to a wide range of expertise, including digital marketing, content production, graphics, websites, analytics and much more. This versatility allows you to design and implement a more comprehensive marketing strategy for your business.
You can rely on the marketing agency to keep their skills up to date and to provide ongoing training and maintain their knowledge. Your company's marketing needs do not need to be tailored to the skills you have in-house, but plans and executions are created based on what you really want and need to do to achieve your goals.
2. Scalability and resources
Marketing agencies can scale up and down as required. Whether it's a small campaign or a larger launch, agencies can quickly provide the resources and expertise you need. The agility to take on smaller ad hoc tasks and, where necessary, bring in the whole team for larger projects, gives the client company almost limitless possibilities when it comes to marketing.
This flexibility is particularly useful if you're not sure how much work there is or when it will be. An experienced marketing agency has a wide and international network, so no matter what the situation, you are sure to find the right talent and innovative solutions.
Whether it's a marketing assistant, marketing coordinator, marketing manager or even a marketing specialist, hiring one can be a costly investment for your company, including not only salary but also other expenses such as training, parental leave, sick leave, etc. The recruitment process itself is also expensive and time-consuming, and there is no guarantee that the person you are recruiting is suitable, even if the application process has been completed with flying colours. During the probationary period, issues may arise, either from the employer's or the new recruit's point of view, that lead to the termination of the employment relationship. Therefore, the whole mess has to be started again.
Marketing agencies usually have clear pricing and transparent costs, making it easier to manage the budget. You also save on the cost and time spent on recruitment by not having to go through numerous job applications and interviews or pay a third party for the assignment. In addition, having multipl from a marketing agency ensures that the right talent is selected for your company's assignments and projects, and can also draw on the skills of the rest of the team as the collaboration expands or your business needs change.
If you are looking for international growth, a marketing agency can be a valuable partner as a springboard to the world. Agencies often have international experience and partners in different countries, helping you to expand your business abroad. Taking the leap into the unknown is easier and safer with an experienced marketing partner along for the ride.
In addition to hands-on work, the marketing agency offers strategic guidance on international marketing and localisation. You can also commission a dedicated outsourced marketing manager for your international project, with access to the expertise and networks of the entire marketing team.
When you're looking for a marketing solution for your business, you'll probably also want to reduce your own workload, not add to it. However, hiring your own marketing specialist does bring with it an administrative burden, such as payroll, managing holidays and supervising employees. A marketing agency will take care of the administrative side of things for you, so you can focus on the core business activities. You get a marketing professional who integrates with your team and your business systems, without having to spend time planning shifts, thinking about salaries or going through a long induction period. With a marketing agency, you get the skills you need easily, quickly and flexibly - while freeing up your time for other things.
Your business situation and needs are the starting point
If you don't know how much marketing work your company has available, or what kind of skills you need in general, you should choose a small and flexible marketing agency. Wannado's services have been developed specifically to meet the changing needs of entrepreneurs and growth companies. We provide all your marketing support at an hourly rate and without commitment.
When your business is ready to venture into international markets, you will also find our expertise and support for international growth and access to finance.
Contact us to take stock of your business situation and start a flexible and agile partnership that supports your goals!
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