How do you choose the right marketing agency for your company? 5 tips for CEOs

Finding a marketing agency partner for a business is not easy. There are a lot of potential partners both big and small - all with different pricing models. In this blog we will tell you how to choose the right marketing agency for your business.

‍

Why choose a marketing agency?

Choosing the right marketing agency matters. Especially in the pursuit of growth, a marketing agency can be a huge advantage. Agencies also have a wide range of skills and resources, which individual freelancers or your own employees may not be able to provide. 

Checklist for marketing tendering:

1. Define your needs: Find out what you need from a marketing partner. Is it brand building, digital marketing, social media management or something else?
2. Examine references: Go through the marketing agency's past clients and references. Check if there are any companies that match your industry, for example.
3. Talk about goals: Talk to a potential partner about your goals and expectations. A good marketing agency listens to its customers and offers customized solutions.
4. Ask about pricing: Find out how the agency prices its services and make sure it fits your budget.
5. Check compatibility: Make sure that the marketing agency you choose has the right working methods for your team.

‍

Analyze your own situation: what problem are you looking for a solution to?

The first step in choosing a marketing agency is to find out the needs and goals of your business. Think about what you want to achieve with marketing: is your starting goal to increase brand awareness, handle leads, improve your website, or manage social media?

A clear definition of your goals will help you find a marketing agency that can meet your specific needs. Also remember to budget — calculate how much you are willing to invest in marketing. Does the office have to be physically located in the same location as your business, or is remote service sufficient? On-site attendance is required mostly for photography and shooting video, but almost everything else can also be handled remotely.

Research and compare potential marketing agencies

Once you've defined your needs and goals, start researching different marketing agencies. Identify potential service providers and compare their services, expertise and experience.

Ask for recommendations from other entrepreneurs, check google for reviews and read listings. Evaluate how well the projects previously carried out by the agencies meet your needs, and whether they have references that show professionalism.

Also, pay attention to compatibility and communication — you want to ensure a seamless collaboration with your chosen partner. If you want to meet face to face, it makes sense to look for a marketing agency that's near your business.

Ask about operating methods and challenge the promises of effective marketing

Once you've chosen the options to consider, don't be afraid to ask questions and challenge your potential partners. Discuss your goals, metrics and strategy.

Ask in what way the marketing agency intends to help you achieve your goals and how they measure success. Be open and honest about your expectations and budget so that together you can define a realistic plan together.

In the end, choose the kind of marketing agency that you feel best understands your needs, and with whom you feel has the possibility of long-term cooperation.

‍

Flexible marketing services for changing situations

We are Wannado Marketing, a flexible full-service digital agency. Our clients are growth companies that value an agile partner.

There are no fixed monthly fees or the obligation for years of cooperation - we provide you with all the big and small tasks whenever you need them, without notice.

We only bill you for the work done with an accuracy of ten minutes. Contact Us and let's see if we are compatible!

‍